Around May 2019 I installed a complete Atmos system using primarily Phase Technology speakers and an SVS SB3000 sub. I went from 2 channels to 12, ending up with a 7.4.1 setup. I am running two Yamahas, the RX-A3080 and the two channel hot rod A-S801 that handles the two fronts. NAD is always a top choice for amplifiers as well. The two fronts are line out from the RX-A3080 to the A-S801. This config gives me the best of both worlds - home theater when I want, and then purely two channel when I want. I would guess that most music and fine audio connoisseurs out there would like to have BOTH environments to choose from, as desired. That was always a dilemma for myself. I want both worlds, and to choose between each. This setup is very convenient.
As far as Atmos itself, I have been very pleased with the effects and experience. The exquisite silky smooth sounds of the Phase Techs have spoiled me as usual, being a Phase Tech customer since '85. I am using the CI-SURR X for surrounds and the CI 7.3X in-ceiling with massive 8" woofer. This system was installed in a traditional living room, not a man cave, and not a bazillion dollar dedicated home theater room. All ceiling and surrounds are in-ceiling and in-wall for minimal impact. I also have SONY's latest A9G OLED in 65" which delivers a photo-realistic quality picture - the term 'moving picture' is becoming a reality with SONY.
Do I recommend Atmos? YES - DEFINITELY. WHY? We audio/music/video connoisseurs want to do one thing: 'experience' the music, video which means 'best reproduced' as possible. That simple. Atmos definitely helps a person 'experience' video/tv/streaming/movies 'better'. Atmos is a progression towards a better experience in home entertainment. No negatives here. I am a fan.