The film\/audio industry approach to growing 5.1 has mostly been build it and hope they come. There's no proactive leg that's consistent.\n\nFor years I sold new construction homes...new home owners, the ideal market to tap into at the builder level...not post construction. Even the actual design of the homes...most family rooms are designed for the TV to go over the fireplace (not a great idea) but no place for a center channel speaker. Upscale homes would typically have some type of book cases flanking the fireplace for components, but subs are rarely taken into account.\n\nDolby should be partnering up with local retailer\/custom installers, etc and sending their salespeople into Beazer, Pulte, corp offices...both sides are leaving opportunity on the table.\n\nTrue but the majority of us may never get the opportunity to live in a new build or even want to. In parts of Europe, the build quality of new builds is no where near as good as the 100+ year old buildings. My house is about 100 years old, many new builds will struggle to reach 50. Add to that we have a lot of 100+ year old buildings taking up the already limited land space available.