Sorry, it's slow to respond here so I might not respond much (I'm still apparently being punished for disagreeing with the owner on an article where he called me stupid despite the scientific evidence presented, apparently some from an engineer he previously booted from here for suggesting his listening room wasn't optimized as well as it could be) and seemingly slowed my account to a crawl so it's a PITA to even load the page to check for responses, etc. (if it weren't for email, I'd never know).
I agree Nolan's mixes do upmix well. It's a shame he won't let them use Atmos. Clearly, the Atmos soundtracks do vary GREATLY in immersiveness and overhead content. It's night and day with many of them. You can call that something else if you like; I still prefer incompetence. Someone who knows what they're doing can make a great Atmos track. Someone who doesn't know or doesn't believe in immersiveness will tend to make a bad one.
It's not a system problem. My rear speakers are 15 feet behind my MLP with three rows of seats. If I move back, everything in front of me images great. But say I run the DTS:X "callout" demo. The voice behind me somehow sounds closer to me than 15 feet. I'm saying it's harder to gauge distance and pin-point as well as things that are overhead or in front of me. This goes with the idea that our brains aren't as good with imaging behind us as precisely as in front of us.
You may not notice this, but I'm talking about trying to say how far away a sound is behind me isn't as easy as in front of me, not that it doesn't image behind me. Of course, it could be that Flatliners opening (the demo I'm thinking of in this particular case) doesn't really image that much behind the 50% mark. The first voice that talks goes in a circular pattern from the front wide ceiling vicinity to behind me in an arc that sounds about 30-50% the distance to the rear wall (whereas the thunder in the Rainstorm demo sounds like it's at the back of the room, so I guess I can gauge the distance, but perhaps there just isn't much imaged in the back as in the front or middle? It seems like that to me, in any case. The rest of the voices in the Flatliner opening go no more than 20% behind me (near the mid-point of the room), I'd say. Most seem to alternate from the top middle location to the front height position and move across the ceiling in various patterns everywhere in-between. That one opening voice is the only one that seems to go really far back into the room by comparison (2/3 the way to the back of the room).