That's why I gave it away for free to someone who appreciates plasma and could use a small one in his bedroom. He actually did offer to pay me. You can't get much for them because for those who know about the Elite Kuro, they most likely have at least one, or something similar already. For those who don't, they won't want a 50" that weighs 88 lbs and the overall width of a 65" set, and that doubles as an electric radiant heater.
Mine most likely has less than 6000 hours on it and has been on the "Pure" selection with brightness set to -7 and contrast 28, 99.9% of the time since day 1. Overall I am much happier with the Sony LCD, believe it or not, mainly because I don't have to crank up the AC to fight the heat in that room any more. The larger size obviously help a lot too.