highfigh,
Great minds think alike! In this case, I'm thinking just like you.
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My very first post on the AH was to introduce my room and my questions about how to improve it. shadyj jumped right in, in a pleasant way, and explained REW to me and what I should do with it. Including buying a new measurement microphone. I took his suggestions and we spent a couple of weeks trading messages and updating measurements etc etc.
I am a convert to REW and measuring your room and trying to be as data driven as possible for conversations with others. Listening can be highly subjective, but to talk with others its best to have as much objective information as you can muster and REW will indeed do that. We traded notes and I think I got my room/speakers sounding as good as they are going to without a hardware change. I ordered a pair of Salk Songtowers after the discussion as the best way to make a real improvement in my sound.
A cube has limitations as you mentioned. REW, shadyj and swerd helped me figure out where I was in relation to problems and how best to solve them. I am still awaiting my Salk Songtowers. I started this "how many watts am I burning " thread to help me understand power requirements. Not so much for my current speakers, but so if I need anything I can have it in place for my Songtowers.