Yeah. Even if it works perfectly, the real question is, do people
care.
The most important channel of all is the center channel. That is the one channel we hear people complain the
most.
The other thing people complain about is the lack of bass in some systems (commercial and home).
So people seem to care a lot about having clearer more intelligible dialogue channel and better bass.
Do people care as much about cooler surround effects to spend more money on?
So I think the issue is not so much whether ATMOS works, but whether people care
enough about better surround effects.
For example, if people don't care for better bass, they won't buy better subs, etc.