gene Audioholics Master Chief Administrator Jul 1, 2002 10,225 0 120 52 Florida www.audioholics.com Jan 21, 2026 #1 Sony and TCL have agreed to a strategic partnership that would put TCL in control of developing, manufacturing, and selling future Sony home entertainment products, including BRAVIA TVs. The two companies will form a new joint venture, giving TCL a controlling 51% share. In this new joint venture, starting in 2027, TCL would be in charge of Sony’s home entertainment division, including TVs and audio equipment, handling the full process “from product development and design to manufacturing, sales, logistics, and customer service for products,” according to the press release. How will this impact the Sony brand reputation and products moving forward? Read: TCL to Take Over Sony Home Entertainment Business Reactions: Tankini
Sony and TCL have agreed to a strategic partnership that would put TCL in control of developing, manufacturing, and selling future Sony home entertainment products, including BRAVIA TVs. The two companies will form a new joint venture, giving TCL a controlling 51% share. In this new joint venture, starting in 2027, TCL would be in charge of Sony’s home entertainment division, including TVs and audio equipment, handling the full process “from product development and design to manufacturing, sales, logistics, and customer service for products,” according to the press release. How will this impact the Sony brand reputation and products moving forward? Read: TCL to Take Over Sony Home Entertainment Business
lovinthehd Audioholic Jedi Sep 11, 2012 44,861 0 113 Oakridge, OR Jan 21, 2026 #2 Fold this in? https://forums.audioholics.com/forums/threads/tcl-taking-over-sonys-bravia-business-at-51.136917/
Fold this in? https://forums.audioholics.com/forums/threads/tcl-taking-over-sonys-bravia-business-at-51.136917/
Teetertotter? Audioholic General Aug 31, 2020 1,006 0 36 83 Jan 21, 2026 #3 Sounds like a good Partnership, with Sony letting loose of their Electronics Line, which was probably suffering and wanting to sell some ownership. Should be interesting for TCL for their TV line and now include, Sony Electronics line, in 2027. I suppose they will retain the Sony name for the Electronics Line. Last edited: Jan 21, 2026
Sounds like a good Partnership, with Sony letting loose of their Electronics Line, which was probably suffering and wanting to sell some ownership. Should be interesting for TCL for their TV line and now include, Sony Electronics line, in 2027. I suppose they will retain the Sony name for the Electronics Line.
AcuDefTechGuy Audioholic Jedi Jul 10, 2007 34,056 0 113 Jan 21, 2026 #4 So TCL will be making Sony TV, Projectors, and receivers? Reactions: cerwinmad and Tankini
TLS Guy Audioholic Jedi Oct 30, 2007 27,281 0 113 79 Eagan MN Jan 21, 2026 #5 Prepare for a new wave of junk to flood the market. Reactions: Mark of Cenla, Tankini and Cos
lovinthehd Audioholic Jedi Sep 11, 2012 44,861 0 113 Oakridge, OR Jan 21, 2026 #6 TLS Guy said: Prepare for a new wave of junk to flood the market. Click to expand... How does one distinguish this from the usual "consumer electronics" junk? Reactions: Mark of Cenla, BoredSysAdmin, cerwinmad and 1 other person
TLS Guy said: Prepare for a new wave of junk to flood the market. Click to expand... How does one distinguish this from the usual "consumer electronics" junk?
Kingnoob Audioholic Ninja Oct 4, 2019 3,048 0 38 North canton, Ohio Jan 22, 2026 #7 AcuDefTechGuy said: So TCL will be making Sony TV, Projectors, and receivers? Click to expand... What a nightmare so now buying Sony you risk getting a TCL? Can’t believe this is happening. Sony and TCL Sign Memorandum of Understanding for... https://www.sony.co.jp/en/news-release/202601/26-0120E/ Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field... www.avsforum.com
AcuDefTechGuy said: So TCL will be making Sony TV, Projectors, and receivers? Click to expand... What a nightmare so now buying Sony you risk getting a TCL? Can’t believe this is happening. Sony and TCL Sign Memorandum of Understanding for... https://www.sony.co.jp/en/news-release/202601/26-0120E/ Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field... www.avsforum.com
Mikado463 Audioholic Warlord Feb 27, 2016 7,568 0 83 Jan 22, 2026 #8 Kingnoob said: What a nightmare so now buying Sony you risk getting a TCL? Can’t believe this is happening. Click to expand... LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' ! Reactions: Deerhound, Mark of Cenla, DigitalDawn and 1 other person
Kingnoob said: What a nightmare so now buying Sony you risk getting a TCL? Can’t believe this is happening. Click to expand... LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' !
Eppie Audioholic Ninja Jan 22, 2021 4,082 0 36 The Great White North Jan 22, 2026 #9 I recently watched a Japanese interview with Hiroki Totoki, President and CEO of Sony. Can't find it on Youtube so maybe it was Facebook? The major taking point from the interview was that Sony is going to concentrate on producing entertainment media, so soft services as opposed to hardware. Not sure how this will affect other products besides televisions but I would very much miss Sony's presence in electronics as they typically produce high quality (albeit more expensive) items. That pushes other companies to improve their products and has been good for consumers. Reactions: Deerhound, Mr._Clark and TLS Guy
I recently watched a Japanese interview with Hiroki Totoki, President and CEO of Sony. Can't find it on Youtube so maybe it was Facebook? The major taking point from the interview was that Sony is going to concentrate on producing entertainment media, so soft services as opposed to hardware. Not sure how this will affect other products besides televisions but I would very much miss Sony's presence in electronics as they typically produce high quality (albeit more expensive) items. That pushes other companies to improve their products and has been good for consumers.
ryanosaur Audioholic Overlord Sep 14, 2018 11,686 0 113 Jan 22, 2026 #10 Mikado463 said: LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' ! Click to expand... And an industry leader in several sectors. Reactions: Tankini
Mikado463 said: LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' ! Click to expand... And an industry leader in several sectors.
Teetertotter? Audioholic General Aug 31, 2020 1,006 0 36 83 Jan 22, 2026 #11 I think Sony TV's will hold up in 2026, REVEWS. Time will tell, folks.
Tankini Audioholic General Sep 18, 2023 1,050 0 36 3rd rock from the Sun. Jan 23, 2026 #12 lovinthehd said: How does one distinguish this from the usual "consumer electronics" junk? Click to expand... Right!
lovinthehd said: How does one distinguish this from the usual "consumer electronics" junk? Click to expand... Right!
cerwinmad Full Audioholic Feb 21, 2008 343 0 28 Jan 23, 2026 #13 With TCl investment I'd say we'll get a mix of sony processing And TCl manufacturing as leverage on cost . Can Sony still charge the premium for this though?
With TCl investment I'd say we'll get a mix of sony processing And TCl manufacturing as leverage on cost . Can Sony still charge the premium for this though?
Tankini Audioholic General Sep 18, 2023 1,050 0 36 3rd rock from the Sun. Jan 23, 2026 #14 Mikado463 said: LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' ! Click to expand... Well stated! I myself do remember "Gold Star". Reactions: Mark of Cenla
Mikado463 said: LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' ! Click to expand... Well stated! I myself do remember "Gold Star".
DigitalDawn Senior Audioholic Feb 24, 2016 729 0 43 Jan 23, 2026 #15 Tankini said: Well stated! I myself do remember "Gold Star". Click to expand... LG stands for Lucky Goldstar. Reactions: Deerhound and Mark of Cenla
Tankini said: Well stated! I myself do remember "Gold Star". Click to expand... LG stands for Lucky Goldstar.
Tankini Audioholic General Sep 18, 2023 1,050 0 36 3rd rock from the Sun. Jan 23, 2026 #16 DigitalDawn said: LG stands for Lucky Goldstar. Click to expand... I knew that, but thanks. Or life's Good. Lol.
DigitalDawn said: LG stands for Lucky Goldstar. Click to expand... I knew that, but thanks. Or life's Good. Lol.
Cos Audioholic Samurai Dec 26, 2005 2,729 0 83 Jan 23, 2026 #17 As I posted this in the TV forums a few days ago, I am either go to buy the Bravia 9, or switch to LG at this point. My days of Sony TVs after 20+ years is done Reactions: Mark of Cenla
As I posted this in the TV forums a few days ago, I am either go to buy the Bravia 9, or switch to LG at this point. My days of Sony TVs after 20+ years is done
Cos Audioholic Samurai Dec 26, 2005 2,729 0 83 Jan 23, 2026 #18 cerwinmad said: With TCl investment I'd say we'll get a mix of sony processing And TCl manufacturing as leverage on cost . Can Sony still charge the premium for this though? Click to expand... If you Look at TCL's premium line the 8/9 series, they are priced comparable to LG/Sony already Reactions: Tankini
cerwinmad said: With TCl investment I'd say we'll get a mix of sony processing And TCl manufacturing as leverage on cost . Can Sony still charge the premium for this though? Click to expand... If you Look at TCL's premium line the 8/9 series, they are priced comparable to LG/Sony already
ryanosaur Audioholic Overlord Sep 14, 2018 11,686 0 113 Jan 23, 2026 #19 Cos said: If you Look at TCL's premium line the 8/9 series, they are priced comparable to LG/Sony already Click to expand... On sale, the tcl qm8k was 1k. Bravia 7 was 1400. I have no regrets. ymmv.
Cos said: If you Look at TCL's premium line the 8/9 series, they are priced comparable to LG/Sony already Click to expand... On sale, the tcl qm8k was 1k. Bravia 7 was 1400. I have no regrets. ymmv.
Cos Audioholic Samurai Dec 26, 2005 2,729 0 83 Jan 24, 2026 #20 ryanosaur said: On sale, the tcl qm8k was 1k. Bravia 7 was 1400. I have no regrets. ymmv. Click to expand... Bravia 7 is 1199 now btw, I bought my Bravia 7 at 1299 a few months back, great TV too. Reactions: Tankini and ryanosaur
ryanosaur said: On sale, the tcl qm8k was 1k. Bravia 7 was 1400. I have no regrets. ymmv. Click to expand... Bravia 7 is 1199 now btw, I bought my Bravia 7 at 1299 a few months back, great TV too.
