TCL to Take Over Sony Home Entertainment Business

[gene]

Sony and TCL have agreed to a strategic partnership that would put TCL in control of developing, manufacturing, and selling future Sony home entertainment products, including BRAVIA TVs. The two companies will form a new joint venture, giving TCL a controlling 51% share. In this new joint venture, starting in 2027, TCL would be in charge of Sony’s home entertainment division, including TVs and audio equipment, handling the full process “from product development and design to manufacturing, sales, logistics, and customer service for products,” according to the press release. How will this impact the Sony brand reputation and products moving forward?

Read: TCL to Take Over Sony Home Entertainment Business

 

[lovinthehd]

Fold this in? https://forums.audioholics.com/forums/threads/tcl-taking-over-sonys-bravia-business-at-51.136917/

 

[Teetertotter?]

Sounds like a good Partnership, with Sony letting loose of their Electronics Line, which was probably suffering and wanting to sell some ownership. Should be interesting for TCL for their TV line and now include, Sony Electronics line, in 2027. I suppose they will retain the Sony name for the Electronics Line.

 

[AcuDefTechGuy]

So TCL will be making Sony TV, Projectors, and receivers?

 

[TLS Guy]

Prepare for a new wave of junk to flood the market.

 

[lovinthehd]

Prepare for a new wave of junk to flood the market.

How does one distinguish this from the usual "consumer electronics" junk?

 

[Kingnoob]

So TCL will be making Sony TV, Projectors, and receivers?

What a nightmare so now buying Sony you risk getting a TCL? Can’t believe this is happening.

Sony and TCL Sign Memorandum of Understanding for...

https://www.sony.co.jp/en/news-release/202601/26-0120E/ Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field...

www.avsforum.com

 

[Mikado463]

What a nightmare so now buying Sony you risk getting a TCL? Can’t believe this is happening.

LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' !

 

[Eppie]

I recently watched a Japanese interview with Hiroki Totoki, President and CEO of Sony. Can't find it on Youtube so maybe it was Facebook? The major taking point from the interview was that Sony is going to concentrate on producing entertainment media, so soft services as opposed to hardware. Not sure how this will affect other products besides televisions but I would very much miss Sony's presence in electronics as they typically produce high quality (albeit more expensive) items. That pushes other companies to improve their products and has been good for consumers.

 

[ryanosaur]

LMAO, those of us old enough remember years back, 'Goldstar'......Korean 'junk' ? Fast forward, drop the name Goldstar and re-emerge as 'LG' !

And an industry leader in several sectors.

 

[Teetertotter?]

I think Sony TV's will hold up in 2026, REVEWS. Time will tell, folks.