Hi Buck,
Just to mess with this a bit, and offer my 2 cents, I thought I'd chime in.
Your near field installation in a small room is an interesting application. I suggest you stay with the measuring and analyzing of your present system, and tweak it to see if what improvements can be made. Then you'd have a baseline to audition new speakers if you aren't satisfied where you end up. (Besides, I'd like to follow this to it's conclusion. I'd learn a lot as I am just getting into REW and all.) Of course if you just "want" new stuff , that's a different equation...
I've been poking at audio for decades but certainly not to the level some folks here. (I still have a couple of pair of vintage JBLs and Altec Lansings I can't bear to part with. They are like family...) I agree JBL "sold" out their Brand name, and it got onto a lot of stuff I'd put in the "junk" category, and Altec.... don't get me started or I'll cry.
Just to be different, there is a multitude of speakers OEMs out there and therefore many ways to skin the cat. I've followed Andrew Jones a bit and bought a pair of his Pioneer branded 2 Way book shelf speakers for my home office (~10' x 11' Room) which really impressed me for the price. His latest venture is with Elac, and I find his UniFi line intriguing. The reviews have been very positive and at this price point supposedly superior to all others. (Even Gene here at Audioholics rates them #1.)
http://elac.com/product-category/uni-fi/
If you are destined for new speakers, I'd be tempted to go with a pair of Bookshelf units -and maybe later a Sub - after I'd measured and tweaked everything I could. The UniFi are certainly worth a listen.
I noticed you are in Arizona. There is a Fry's store at 3035 W. Thunderbird Rd in Tempe that I've been to a couple of times (and will probably go to again in March when I'm in the area). They handle Elac and maybe have the UniFi line.
Whatever you do, have fun with the journey...