Well, Now I can say I've known someone who needlessly practiced crashing their bike.
Um... In this country Harley-Davidson® is one of the most heavily advertised companies. And that format does very well for their stockholders.
PS: Go ahead and buy a single share of Harley-Davidson, its an amazing thing to read their quarterly shareholder report. They know full well that they are first and formost a "lifestyle provider" and secondly a manufacturer of motorcycles. They make more money annually from the sale of licenced T-shirts, mugs, keychains, coasters, teddybears, pictures, pocket-knives, etc etc etc, none of which they manufacture themselves.
That is a company that has capitalism by the balls.