It's definitely about overall value for the money. Forget the sticker price. $2,000 for a item that is worth $2,000 is perfect. But, if it sounds like a $400 item then what does it matter? If it sounds like most other $3,000 speakers then we are talking value!
So, the value is king. Price should run the range and reflect that value. But, without the value, what does the price matter? A $10 speaker that sounds like a $1.00 speaker is not a value - regardless of price.
As for everything else - I think it matters. All manufacturers should be working within a scope for returns, having many custom installers, having some demo locations accessible, etc. Especially with mainly online companies that don't deal much with retail stores - give out some speakers into decent settings and let people come and listen.