The importance of sticker price in the purchase of audio equipment
Question: When deciding to purchase new audio equipment, what is most important to you? My response: Sticker price. Why? Because I know what I want in A/V equipment: usually advanced, high-performance, if not high-end stuff. But of all the obstacles or complications that prevent me from making my wish list come true, none is more unforgiving than what I can afford (which isn't much in terms of high-end audio!). So, yes, the asking price, plus any discount I can get, matter a lot to me. Of course, equipment performance always matters, but I have to evalute the performance (and value) of any gear based on a given (read affordable) price point.