That is a sweet deal!
I'm not sure if this is the close-out pricing or not. Seems like the 3300 was going for $500 last year when the 3400 came out.
Still (essentially) $550 is a great price for anyone who needs an AVR this week!
I checked on the gift card and it never expires, so I think most people here would have little trouble finding a way to spend $50 at NewEgg over the next year or two (but it is a gift card you must pay for today!).
My guess is we will see a deeper discount fairly soon, but compared to the last 10 months since the 3400 came out, this is a bargain.