It's probably as expensive as it is at least partially due to them being a small company, lacking economies of scale. All in all it looks like a high quality amp. But overpriced for what you get, for sure.
What I don't get it how are subwoofer companies able to put such powerful amps in their subs for such reasonable prices, but stand alone amps that have much less power are even more expensive than an entire quality sub with a more powerful amp. I'm sure there are reasons, I'm just unaware of them. But, it seems puzzling. Good article material for Audioholics!