I understand your point. For me, I only heard of them a few weeks ago.
I'm sure if they perform well in this review it will only help them to get noticed.
A) you can't buy what you don't know.
B) not enough information on these guys yet. (not that i've seen)
C) the subs I looked on their site are just as pricey as mine shipped.
D) i'd like to see more info posted on the FWs site.
Depending on which one you own, I bet you paid close to,the same or more.
A track record plays into the overall purchase as well.
As I said before,i'm looking forward to the FWs review. (I can always use another sub
)