You younger guys might not remember this, but when LD came out there were some great incentives put forth by the manufacturers in order to entice takers, I remember at one time when you bought the Pioneer LD player you could get 3 free discs and yet look at what happened to LD, it never stopped being a niche curiosity, marketing would have you believe it was the panacea for A/V, and it's physical limitations notwithstanding it wasn't a bad medium for it's time, but the machines were expensive and the media was large. The public was very happy with the inferior VHS tape, it was cheap, you could buy the tapes absolutely anywhere, easy to store and easy to handle, just what average joe likes. Blu-ray HD DVD as it stands right now are niche players, average Joe is happy with their DVD discs, "why spend more on a new machine that does the same thing, costs more and now I have to start a new collection of DVD (which I already own most) duplicates at more cost." The advantage of low cost players is that it will allow A/V nuts to experience the technology without going broke, but to expect the mass public to go running to Wal-Mart and plunk down 150.00 for a DVD player that they "already" have is wishful thinking.