![Confused :confused: :confused:](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
My Pioneer 5070 is pretty reflective, especially compared to most of the better LCDs I've seen. Not saying you can't watch in moderate light, but it is so much better in a dark/dimly lit room with no light source shining directly at screen.
If my room didn't have good light control I would have gone LCD instead of the Pio for sure. That was a while back though. It seems like some plasmas have gone with AR coatings, and some LCDs have gone glossy and reflective.