I have to disagree with some of the posts on this thread, I think Bose designs are based more on business principles rather than audio. If you look at it like an average consumer, the Bose satellites would have to be smaller and cuter than the competition or there is no reason for them to cost so much. The subwoofer has to have a different design and sound to it, or there is no reason for it to cost so much. If Bose based their designs on well known and often used audio principles, what would differentiate them? When you listen in the store they emphasize certain frequencies to make the satellites sound more exciting and to make the bass sound clean and powerful. Think about it. . . average people who have other hobbies besides audio, are convinced that a "Lifestyle" system should cost $2500.00. As far as running a successful business goes, I'd love to own a piece of Bose. I'd be the first one asking the engineers if we could make the satellites smaller and cheaper. I'd ask if we could use thinner pressboard and less glue for the bass module. And if I could find a few more places to advertise the "New and Improved Lifestyle System", I'd be spending money like crazy. Then I would retire to my listening room with some very expensive scotch and my reference audio system crafted passionately by hand somewhere in Europe. JMO.