I love my JVC. Yours is only better.
Yeah well your is brighter
This is very tuff. I think 16:9 is great. I personally believe the very best thing about 2.35 AR is either 1) better center speaker placement options, or 2) Not enough height in the HT. I'm not sure if either of those are really major concerns for you.
So, I setup my HT with 2.35 AR in mind, on a 16:9 screen. If the pic is too unforgiving, and its not a full house, I can sit in the back row. With BoB, at first I chose to sit in the back row. (I've watched the entire series already on BD, but on DVD I thought the PQ was very poor, and so I had hesitations to sit close). I had a friend who chose to sit in the front row to be even more immersed. Now, with all this talk from folks about fearing the idea of going too big, the biggest BoB fan I know chose the front row.
Also, I wonder what the heck people do on a 2.35 screen when watching the Dark Knight. I really have no idea what they do. The AR continually changes back and forth between ARs depending on when it was filmed in IMAX.
Then there's that whole cost thing with anamorphic.
I think the best of all worlds would be a zoom type of situation, maybe with auto masking. Because then you can choose to have a larger 16:9, or a smaller 16:9, depending on the quality of the source material. Some BDs looks so good even in 16:9, and I think of cartoons like Meet The Robinsons, that might as well go big there. Then some others aren't as good, and one could zoom out. The problem is that JVC zoom is a pain as its all manual.
Tuffie. Good luck.