Masimo/Sound United Dealer Portal now says “HARMAN”

AcuDefTechGuy

AcuDefTechGuy

Audioholic Jedi
Masimo/SU Dealer Portal now says “HARMAN”.

It doesn’t say “Samsung” or “Sound United”. Just “Harman”. :D

 
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AcuDefTechGuy

AcuDefTechGuy

Audioholic Jedi
Better marketing to be had that way I'd think....
I thought they would say “Harman - Sound United” or just “Sound United”.

Before, it was “Masimo Sound United”.

So now it just looks like SU is gone and everything is just Harman.
 
lovinthehd

lovinthehd

Audioholic Jedi
I thought they would say “Harman - Sound United” or just “Sound United”.

Before, it was “Masimo Sound United”.

So now it just looks like SU is gone and everything is just Harman.
Sound United is odd to begin with IMHO (took me a while to not think of it as United Sound to start) altho better than D&M Holdings :). Harman better audio rep than Samsung otherwise.
 
AcuDefTechGuy

AcuDefTechGuy

Audioholic Jedi
Sound United is odd to begin with IMHO (took me a while to not think of it as United Sound to start) altho better than D&M Holdings :). Harman better audio rep than Samsung otherwise.
True. “Harman” is probably a more-recognizable and prestigious brand name for audio and home theater.

Too bad they got rid of the prestigious Revel Salon2 and replaced it with a much cheaper downgrade.

They better not do the same to the B&W 800 Diamond speakers. :D
 
TLS Guy

TLS Guy

Audioholic Jedi
True. “Harman” is probably a more-recognizable and prestigious brand name for audio and home theater.

Too bad they got rid of the prestigious Revel Salon2 and replaced it with a much cheaper downgrade.

They better not do the same to the B&W 800 Diamond speakers. :D
I think that Masimo really trashed the Sound United brand name, and I mean really trashed it. So I think it was smart of Harmon to put it on the ash bin of history. The sooner it is forgotten the better. I for one would be happy to never hear that name again.

I have just found this bureaucratic release from Samsung.

Sound United will continue to operate as a standalone Strategic Business Unit (SBU) within Harman's Lifestyle Division, ensuring that its brands maintain their distinct identities, product lines, and customer bases for the foreseeable future.

Key Details of the Acquisition:
  • Acquiring Company: Harman International, which is a wholly-owned subsidiary of Samsung Electronics Co., Ltd..
  • Acquired Brands:The acquisition adds Sound United's extensive portfolio of iconic audio brands to Harman's existing lineup. These brands include:
    • Bowers & Wilkins
    • Denon
    • Marantz
    • Polk Audio
    • Definitive Technology
    • Classé
    • HEOS
    • Boston Acoustics
  • Harman's Existing Brands: These new brands join Harman's existing portfolio, which features names like JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel.
  • Operational Plan: Harman has stated that day-to-day operations, distribution channels, and product roadmaps for the Sound United brands will remain largely unchanged in the immediate future to ensure a smooth transition.
  • Strategic Goal: The acquisition is intended to expand Harman's core audio business and leverage the combined engineering expertise and supply chain resources of both companies to drive innovation and provide a more comprehensive audio portfolio across all price points and categories.
 
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