The price seems high to me, but then, everything to do with this great hobby does. It shouldn't surprise me that a ten-foot run costs three hundred bucks U.S., but I'm a cheapskate.
I too still live in the analog realm when it comes to video. Neither my five-year-old CRT nor my receiver has any digital video inputs. I'm debating over whether to purchase an HDTV early this year, and if I do, I'd like to ensure that it has at least two HDMI inputs. I hadn't given any thought to DVI, since you don't really see/hear much about it anymore. And I'd love to have a receiver that could transcode (is that the right word?) lesser signals to HDMI. But it might be awhile before I can afford anything like that.
I'm pretty sure I can figure out how to hook everything up when I do get into the digital video realm. It's just that the cost of getting to that point will prevent it from happening for me for a while.
cheers,
supervij