Don't know where to begin
Tom Andry said:
The
Impact Acoustics team wants you to win. To that end, two (2) random winners will be selected from folks discussing the topic described below to receive a
complete 3-Play system including one 3-Play High Performance Component Video/Digital Audio Selector, four 6ft Velocity Component Video Cables and four 2m Velocity Toslink Optical Digital Cables (valued at over $280)! Click
here for more information on the 3-play system.
To be eligible to win, you must: 1) Be a registered Audioholics forum member, 2) Have USA Residence 3) Answer the following questions in this contest thread.
Contest Questions:
- What factors and information play a part in your cable purchasing decisions?
- What do you want to know that the manufacturers aren't telling you?
Note this contest ends on March 31st, 2006. Winners will be drawn shortly thereafter
Have fun and good luck!
Well for the first question, I want to know if the cable is "really worth the money", is it overkill, or is it just junk. Sorry for my lack of professional terms in the first sentence(maybe I won't win the contest but its worth a shot).
nyways, I liked the audioholics explanation of how Monster Cable wrapped 100 ft or was it more of there 12 guage cable compared with a 20 guage, and showed how Monster cable was better, truth is they should've used a 12 guage to 12 guage, if you aren't running long cables then it shouldn't matter if you use 12 guage.\
Gettung back to the first questions what factors I used in purchasing decisions are mainly reviews of products and I try to watch out for marketing tactics, ie use of generic terms such as high quality, hi fi, robust without explanation for the reason it is marketed that way. Ie id rather see the term emi shielded and 75ohm rather than just gold plated high quality.
Price plays a factor, but good reviews are what discerning consumers such as me look for. An average joe doesn't have time to conduct his or her tests so dependency on sites such as cnet.com and audioholics.com as well as secrets of home theater are often read. As for cables as long as they are shieleded and deliver the proper signal its fine. Now technologies and manufactyrung can go a long way to that but its hard to know how much of it is just plain marketing.
2. Question 2, How much did it cost you to make the cables, and your marketing strategies. I have to admit that many people such as customer representatives and so forth still recommend Monster Cables and give links to purchase them. While Monster Cable may make quality cables they are rippping off customers. Of course nobody wants a low-quality run of the mill cablem and sunce nobody wants run, people look to "Monster cable" with all the high quality talk, and then it becomes a trend until a conpany delivers high quality parts with evidence to back it up at a reasonable price.
What is really helpful is, do you need that $50 cable for that device or would a basic device do fine and such. Apparently even speaker maker aperion audio which makes high rated speakers has links on their site to purchase monster cables and customer reps say get this monster cable, and audio retail stores do the same thing.
Their are other cable companies that may come to mind, but marketing is often effective not just with their convincing tactics but how the play on consumer's fears that they don't want to get a low-quality cable. Believe me though even low quality speakers, aka cubed speakers, and cheap headphones have people swayed, as well as these boom boxes that have overrated power ratings.
I also like where a customer rep would tell a person that they don't really need this expensive cable for a piece of equipemnt, now all companies will say something is overkill, but certain companies Impact may come to mindm would even say a competior's cable is of the same quality as this cable, but certain cables are designed for certain applications.
Ok 2 questions answered, my 2 cents.
