My concern with an Apple-fied AVR is that it will be locked into Apple’s ecosystem. I watch 4K Blu-rays and Blu-rays for quality. I don’t want to use my Apple digital locker for anything other than convenience on low quality devices like iPhone and iPad screens. I only use my ATV4K for the small amount of shows I stream.
While I like the concept, as stated previously, I do have the same concerns. If you've seen my posts in the past, I'm not an Apple fan. Still, the industry needs a paradigm shift. I don't see them doing it themselves.
It is going to be interesting to watch what's going to happen with these companies. DOJ already recommends breaking up Google. Apple, which is bigger than Google (Alphabet) and Amazon are also being eyed both in the US and Globally. I've actually been surprised it's taken this long. Du and triopolies have been shown to be as concerning as monopolies on every level.