I don't see what the big deal is about this thread. Yes, there are a lot of posts, but what's wrong with the owner of a company posting information to allow his customer's to save some money. This is a great marketing strategy, IMO. There are many businesses that do the exact same thing. If you don't offer bargains, you will soon be out of business, especially in a market as saturated as this industry is. Also, keep in mind that MLS has worked with several companies that manufacture very expensive speakers. Look at his resume before you criticize the guy. He's helped develop speakers that cost $100,000. Later, he started his own company in an effort to make speakers more affordable. He has brought in other well-known designers to help design some of their product lines. Honestly, I'm very happy for the ID's. I think that the ID companies have helped keep prices down. I've noticed that dealer prices have gotten much more competitive in recent years. This is a win win for the consumer.
I hope this doesn't come across as being an AV123 fanboy...oh, wait! that's what this thread is about, right? Seriously though, I wouldn't necessarily recommend the Rocket line to everyone. Different people like different things and there are a whole lot of really nice speakers out there every bit as good as these. i think what it comes down to is getting a good deal (i bought mine at just the right time and got 50% off. i don't see this happening for a long time, so i took the plunge). Its all about the price/performance ratio, and being proud of your purchase.