If you factor price into the mix and are planning to wall mount, I would give the nod to LG. If you like the google TV OS, like I do, and Sony reliability, I would say the A90J. I have always preferred Sony's color and this years model gets brighter. I have always gone with Sony, because I never have problems with the TVs, so I come from a certain level of personal bias. I don't think either are bad choices and you would be happy either way.