JVC's closeout of the RS440 was well under $3,000 dealer cost. This indicates to me that they could have definitely priced the 440 at $2,999 and if they had kept it going it would still be one of the absolute best $3,000 projectors on the planet right now... today.
So, a DLP at $2,500 (or less) a LCoS at $3,000 for 1080p pixel shifting, and their true 4K models at a 'much higher' price point. There is no question that if JVC got into the sub $3,000 market with LCoS, they would rattle the cage of what Epson has been owning for the last few years in terms of 'best quality' and would have drawn a ton of customers their way for life. I think it's a very odd business decision. That is, if they could actually make money selling a $3,000 LCoS projector.
Sony, of course, still has the HW45 which may be the best sub $3,000 1080p model on the market to date.