Yep.
I guess if I couldn't get my system to sound great, then I'm sure I could find a good excuse to measure all kinds of things.
But like you said, at the end of the day, if your system (speakers, subs, etc.) sounds amazing, then there's no need to measure just for the sake of measuring.
Now if I were doing a professional review, then, yes, I would feel obligated to measure everything. But since I'm not doing any professional reviews and my system sounds so awesome and I am 100% ecstatic with it, I just don't feel the urge to measure anything.
I do have the urge to watch a lot of good movies, TV shows, and listen to some great music.