I'm probably the least brand-loyal person you'll ever meet, and Japanese cars are neither better designed nor better built than European cars. As I've already said, I like a Malibu better, which is quite an insult. Hondas are probably the best of the bunch, IMO, but nothing short of an NSX gets me excited. Even Audi can't get transverse engine architecture to drive well. Last year I was on a late flight and could only get a Corolla rental car. Terrible. I also had a Camry early this year, and I just don't understand what Car and Driver sees in it. Maybe Toyota advertising is just worth stretching the truth for.
Lest you think I'm somehow biased towards domestic cars, I haven't owned one in 12 years (and that was a Corvette that didn't impress me like I thought it would). I think GM and Ford are lost, and I'm not a Jeep fan so Fiat/Chrysler doesn't wow me either. I'll admit though, I don't know anything about Japanese trucks. I know some folks who think a Toyota pick-up is awesome.