Why not? What do you mean by "in the present text?" Are you saying a woofer radiates differently into the vertical plane than in the horizontal plane? Same with a midrange? Sure, there are some drivers for which that is true - AMTs, ribbon tweeters, planar midranges, etc - but most cone or domes (without waveguides) radiate consistently in all directions.
When a speaker is put into a cabinet, things change. They change even more when there are stacked drivers overlapping in frequency ranges they cover.
But that doesn't apply to the coax in the KEF. The driver, in an infinite baffle, radiates symmetrically, ie, equally in all directions. In the LS50 cabinet, some small changes to that happen. But they are small.
You have eagle eyes - or an active imagination - if you can compare his +/-30degree plots with his +/-90 degree horizontal plots and see a "clear difference." The speaker's output barely changes over the +/- 30 degree window, whether horizontally (as seen by the NRC plots) or vertically (as seen by JA's plots).
So your +/-3dB is good enough, except when it's the LS50 being discussed?
I agree it isn't the flattest I've seen. But I've seen far worse, too. But coming from the world of DACs, I wouldn't use flat to describe any speakers frequency response!