"If the data is not accurate, or making sense within the realm of physics it will eventually become obvious and get questioned publicly."
This is really the key statement. If the data doesn't make sense in the physical or electrical realm, then there is a problem somewhere in the test rig. Buggy software, inaccurate correction factors, incorrect SPL calibration, a bad mic, a faulty cable, a change in the test environment - something.
We've logged hundreds and hundreds of hours of ground plane work, and we know exactly what our subs are capable of and what data sets they should generate. So when something looks screwy or doesn't make sense - we stop, troubleshoot, and find/fix the problem.