
j_garcia
Audioholic Jedi
My phone has an Atmos mode lol. To be honest, it DOES expand the sound rather nicely. I don't watch video on my phone aside from various youtube clips, and very rarely. Music seems to benefit from it as well though and I use my phone for music all the time.
Atmos itself is NOT a marketing thing. It really does add a lot to films. Dolby is and isn't part of the problem. They develop the tech and license it out with the idea that it will improve things for users. The end result though is that it does just become little more than a buzzword to sell products and that is definitely a big fat marketing scheme. There are different features for different products, so a generic label of "Atmos" doesn't really tell you exactly what you're getting, which means as always with consumer products: buyer beware. Dolby has the right idea but they can't control what happens once they license it out to those companies who are just looking for a label on the box.
Atmos itself is NOT a marketing thing. It really does add a lot to films. Dolby is and isn't part of the problem. They develop the tech and license it out with the idea that it will improve things for users. The end result though is that it does just become little more than a buzzword to sell products and that is definitely a big fat marketing scheme. There are different features for different products, so a generic label of "Atmos" doesn't really tell you exactly what you're getting, which means as always with consumer products: buyer beware. Dolby has the right idea but they can't control what happens once they license it out to those companies who are just looking for a label on the box.