"... I usually ignore these types of threads only because I've gotten very tired of this subject. Just why I've been following this thread is not clear to me - maybe I'm not busy enough."
Maybe it's like not being able to look away when you know something bad is about to happen, or being fascinated when you see a house on fire.
"As far as false marketing claims about audio cables, I thought you might enjoy this story. I have a friend who works for the Federal Trade Commission. He was involved in the FTC's recent review of rules regarding receiver and amplifier power ratings (no big changes were made to the existing rules), so I knew he was aware of audio matters.
When I asked him if the FTC was concerned about false marketing of audio cables, his answer was "We don't go there. And you shouldn't either." With all the really big fraud in investing, banking & real estate, as well as the felonies in identity theft, the FTC just could not get interested fish that small. They may have been concerned with Monster at one time in the past, but there is so much competition from numerous small cable companies, that they decided to ignore it. With so many B&M retail stores like CC failing, Monster's business model may be in trouble. It was interesting to hear that perspective."
He's being bought, pure and simple.
"I liked his understated humor so much that when anyone today asks me about exotic cables, I repeat his advice, "We don't go there. And you shouldn't either"."
I'd like to be able to say that but when customers ask, I need to have an answer. I did a system and the customer asked about interconnects for his 150W/ch tube amp. I told him that I can get a lot of brands but the $4900.00/6ft pair type is insane. I got some IXOS XLR cables and the first thing that struck, and irritated, me was the packaging. Next was the fact that they use no-name XLR ends, three colors of wire, braided with a translucent white nylon mesh sleeve. They list for $400 and that's all they are. I can braid wire, get nylon mesh and I can buy Neutrik ends for $6 apiece. I can guarantee that the wire is nothing special. A half hour and $30 could have made more money and been easily as good. The IXOS didn't sound any better than my old 25' Audio Technica mic cables and I had someone switch them without telling me if they were changed or which wer being used.