I used to have a-holics saved as one of the pages that opened when I opened my browser, if you don't go to the link so often the browser utility deletes it and adds a website you use more often, AH is no longer there, I have to open it myself, thats how I realised I was not frequenting here as often, but when I do its the same posts with no updates.
I guess you have a point with the ah staff putting emphasis on facebook vs the forum, I wouldn't know I am not on facebook, or myspace, or tweeter, or any of them other social media sights, I like old fashion message boards...