While I strongly believe that accurate well made measurements can give you an idea of how a gear can sound, there are some measurements that don't reveal the entire picture, expecially when they are truncated or summarized for conciseness as often the case with published technical specs in brochures. Especially when comparisons are made. In amplifiers for instance, two identically powered amps with the same 20hz-20khz +-1db frequency response can still sound different from each other, all other specs equal. That's because one's FR can have some frequencies boosted 1db in much of the same frequencies were the other is attenuated by the same amount. That accounts for 2 db difference which is audible. In which case, only a complete frequency-amplitude plot across the bandwidth will tell the entire story, not just a descriptive technical phrase. But it is rare that amps and speakers sell with a complete FR graph.