I didn't think you were being dismissive. Though I'm not brand-loyal myself, I understand it.\n\nThe Audioengine speakers are not value products. They use relatively premium finishes, and have some fancier flourishes (like the remote). I think the 5+ sounds very good, but I can easily see where someone might not want to spend that much.\n\nI'm not really brand loyal which is why I DIY my speakers mostly. I have had a pretty good run with JBL products though.