I actually do want to see it. Yeah, I suppose you can call it a gay cowboy drama and snicker about it, but according to the reviews it's really a story about two people and their families coming to terms with something that's socially unacceptable. Whether you "agree" with homosexuality, whatever that ultimately means, it's supposedly a well-written and well-acted love story about two guys.
Once you get past the creepiness factor, I think you have to admire the courage it takes for actors like Ghyllenhall and Ledger to take a role like this. If the movie isn't accepted by the critics and the public it could seriously damage their careers. Plus, as young men in a homophobic society they claim they had to overcome their own discomfort with the idea.
I'm definately going to see it as soon as I get the chance.