I think the exposed front tire will be an issue.  There seems to be a lot of activity around cheap pickups, I guess because they are cheaper to build.  With it being that small, not sure how well it will really sell.  The Slate and the new Ford are shooting to have a model in this price range as well.  The low range Slate will be $27k and Ford is shooting for around $30k as well.  It feels like that market will get saturated quickly.