My problem is that I was smitten by the Sony A95L when I saw one at the local Best Buy.
My rational brain is telling me (correctly) that the A95L represents a huge additional cost for a small improvement compared to a C4 or a S90C, but I can't get that "Holy cra*p, is that a good picture!" reaction to the A95L out of my head. The 77in A95L is $4,498 at Amazon right now, which is $500 less than it has been, but it's still too much for me.