Tick-Tock, the end of July is near. It doesn't matter. You can still buy Rocket t-shirt for $15 marked down all the way from $75. What terrific value! :rolleyes: They must be still relying on the "Anchoring Effect". Many have complained over the years about their inflated MSRP and yesterday there was an interesting link posted about this. I never put much thought into it other than deceptive practices but there is a actual term for this. Nobody used this to their advantage more in this industry than VA321. http://youarenotsosmart.com/2010/07/27/anchoring-effect/