I'd say most of the words at the av123 site are Shifter's but it's not his writing. He would have used a "u" in endeavo(u)r. And to invoke the name of Eleanor Roosevelt, well, Schifter couldn't shine her ideals let alone her high heels, though I dare say he would probably try to get into them. Yes, he's that much of the consummate s_um bag.
As always after reading the platitudes, you walk away from it feeling like you need a bath because you've been conned again. Maybe Schifter and company are shooting for the small boutique speaker company thing. I think that would be something new for him, I don't think he's tried that con yet. But with prices like that with the G2 series, they better be darn good. Can't be having sales like the old days.