Don't all speakers color the sound one way or another though?
Yes, the
vast majority do, but better designed speakers will do it to a lesser degree (sometimes far, far less) than inferior speakers.
Deceptive???? Why????. Come on man, we've been through this before. If you really believe everything you read in the ads, then you're just too naive or plain dumb (no offense, really). I haven't seen or heard of any customer being forced into a Bose store and buy something from them "or else". Do you really believe the brainwashing on Bose's part??? Do you really think that Bose is going to say...."we sell overpriced audio equipment...if you buy from us, we'll let you know of the better options out there...sucker!!!!" They even have a 30-day guarantee option, no questions asked, if you don't like it, just bring it back, we'll refund your money....how bad is that...plain evil, right???. I don't think for a minute that Bose is the best there is, but it's not the worse either (not in my personal experience). My point was if most of the audiophiles in this forum hate so much Bose, why spend time talking about it????? What's the point???? Really...I just don't get it ( I'm too naive or just plain dumb
)
It's not just the marketing, it is that they make speakers that are designed to sound like the best.
Anyone can make a speaker to be as accurate as the can, and market it as "the best", and that would be OK; it may be false advertising, but they tried their best.
That is nothing like what Bose does. They design speakers that use psychoacoustic principals of perception to get people to buy their product, because the sound like the best to some people, and they back it up with marketing
everywhere (honestly, when is the last time you saw an ad for B&W in Newsweek?) telling people that Bose is the best.
A little on what I'm talking about with psychoacoustics, the frequency response of Bose speakers is designed to sound subjectively good, because louder is perceived as better, certain frequencies being louder than others is perceived as being better.
As an example, I remember hearing a Bose iPod system, and thinking "how is that kind of deep bass coming out of something so little?" and then I realized, it wasn't "that kind of deep bass" it was just a lot of lower midrange and upper bass; speakers that small, in an enclosure that small are incapable of producing low, or even mid bass. But the point is, my mind concluded that because there was a great intensity at one group of frequencies, there must be another group of frequency that were not there.
Is making a perceived large amount of sound come out of a small package that bad? Maybe, maybe not, but one of the things that led me to realize that iPod dock was not producing the deep bass I thought it was was the missing notes in the bass line of the song that was playing. The notes were missing because the equipment could not reproduce the frequencies where the notes were.
In addition to frequency response, I am curious to know how a set of Bose speakers measure as far as things like cabinet resonance, and driver linearity.
This sounds overly dramatic, but I do not like Bose because they use your own perception of sound against you.
There is a time and place for making big sound come out of a small package, but marketing that perceptual trickery as better? In my mind, that's just wrong.