Having the name "Trump" on a building significantly lowers it's value (at least when compared to values prior to 2016).
>>>Even the Trump Tower on Fifth Avenue . . . saw the average price per square foot of its condominiums tumble 49 percent since 2013 . . .
By contrast, condominiums in four buildings where the Trump logo was removed at the behest of residents — sometimes after a
legal battle — have seen their value shoot back up.
“This analysis cleanly identifies that it is the Trump brand that is responsible for the value deterioration,” Mr. Van Nieuwerburgh said. “Removing the Trump name from the building removes the loss associated with the name. . . .
He found that the Trump-branded buildings collapsed in value by 25 percent compared with similar properties from their peak in 2013. “It’s huge,” he said. ”
When Donald J. Trump became president, condominiums in buildings emblazoned with his name began selling for less, according to an analysis.
www.nytimes.com
I have to believe the negative effect of the Trump name will keep getting worse. I'm not sure what the opposite of the Midas touch is, but Trump has it.
Edit: good grief, I didn't realize Trump actually wrote a book entitled "Midas Touch." I didn't realize he branched out into comedy.
en.wikipedia.org