I think it's funny that people argue about CABLES. It is not cord or singular wire it is CABLE. If you can't hear a difference, don't pay for the difference. It's as simple as that.
I enjoy good sound and attractive gear with MY cabling. It is wonderful to listen to and even more stunning to look at. As I go blind and deaf, I can at least remember what it looked like and sounded like.
As for the "save your money" crowd or "spend a fortune crowd". I use wonderful cables at a very reasonable price that are as different as night and day visually. I quit using any networks in my cable builds so it's just good materials and how it's put together. IF anyone thinks "technique" isn't important in GREAT cable construction, there is no need to spend money on anything but zip cord and power cords.
Event though they are actually CABLES. Get the BIG stuff. SOOW .9999 OFC copper 600VAC. I have thousands of feet of the stuff. #16/4 - 8/4. Pick the color armor you like, good terminal ends, some shrink tube. Your done..
I also use a lot of OCC/silver ribbon and weaves with teflon covers. Very good prices if you look. The biggest difference in most cabling is the way it's terminated and how the wire was pushed through the die. You just need to pay attention to the minor details, so it adds up to a better build cable. A 50 ton press helps too. LOL
The Helix is another great cable by williewonka. Man that is a good IC
Conduit and AC it has to be single wire X the number of wires you pull OR use flex armor if it meet code. The speaker cables in a conduit? NEVER. Keep it away from AC, transformers and valves (tubes). The orientation of certain pieces of equipment are more important than how they look.. Keep that in mind..
Retired master mechanic. 49 years. OE/3, IMASW. HD drilling and foundational work.
BTW I'm not paid or do I work for anyone. This is my opinion and my only preference is being a Baptist/Mcintosh person from birth. I think it was in my blood. B/MC positive.