When I first started out in this hobby, owning separates and expensive cables was about sound quality.
Later when I realized that it wasn't about sound quality at all, it was then about reliability.
Later when I realized that it wasn't about reliability either, it was then about just being cool.
Now I think in my NEXT stage, it's about seeking the balance between coolness (flagship model, aesthetics) vs practicality (reliability, compatibility, functionality, cost, etc.).
If a Flagship AVR can do everything that separates can do (SQ, PQ, measurements, etc.), plus be as reliable (20YR), plus cost a lot less, that just seems good to me.