I was very skeptical of ATMOS for a very long time. I mean how could some ceiling speakers improve the sound that much?
But then you hear the many overhead effects (imaging, panning, etc.) and you realize that these effects could only be accomplished with ATMOS.
And then the icing on the cake was DSU/DTSNX and how these could take 2Ch materials and make them sound so dang great.
DSU/DTSNX put ProLogic-II and all other matrix-decoding software to shame. And people who don't own ATMOS AVR's don't know that.
People won't know what all of us on this thread are talking about unless they experience it for themselves.
ATMOS and DSU are awesome and absolutely NIGHT and DAY from everything else before.