99.99% of consumers will have never heard of Jamo - ever. Bose - Sony - Pioneer- Denon - Klipsch ... in fact 90 % of the 99 will know Vizio before Jamo ... or elac ... Sent from my iPhone using Tapatalk Let me help you with this one. You have absolutely no way of knowing what people know that you don't know. Highfigh qualified it by age. Do you know dynaco? I can guarantee you most over the age of 50 do. Take the blinders off and enjoy the hobby.