That's more or less where I sit. Biased controlled testing is very necessary for professional / scientific research to determine things like audible thresholds, preferences, etc. This kind of work by Toole, Olive, et al. has been instrumental in driving the state of the art forward. Even as consumers, we would be wise to understand the implications, i.e. what a "good" amplifier/speaker should do, what specs are worth fretting over, etc.
On the other hand, we listen to our systems every single day with all of our biases fully in tact. Maybe a cheap Behringer measures as well as a much costlier ATI, and under blind test conditions, it sounds identical. However, if the Berry can't even compete with my son's Fisher Price stereo in terms of build quality and aesthetics, am I going to enjoy having it in my system? Probably not. Will if affect what I hear? Quite possibly. So am I better off buying the Behringer or the ATI, even if I "know" they will sound the same?