Wow, that looks terrible. What's worse is they can not be measured against ordinary speaker standards. How do you do a ground plane measurement or anechoic measurements with an 'Atmos-enabled' speaker? What is there to judge them against? So you have the worst case scenario where, for a review, you are forced to rely on subjective impressions. If there is some fair way to measure them, place correct me if I am wrong. What a mess.