Monster Cable Shifts Back Into Lawsuit Gear Against Monster Transmission

[admin]

Just when we thought we heard the last of Monster trademark litigations, they’ve defied all logic by attacking one of the last few American companies that actually manufacture their own products - Monster Transmission. After Monster Transmission refused to hand over their name, Monster Cable filed suit and the attorneys are now going to battle. Who knows how long this new case will be dragged out, and how many more will follow. After attacking Disney’s film “Monsters Inc.”, Monster.com, Monster Energy Drink, Timex, Monster Mini-Golf, Discovery Channel and countless others, one has to wonder when will it stop?


Discuss "Monster Cable Shifts Back Into Lawsuit Gear Against Monster Transmission" here. Read the article.

[Adam]

Will the madness never end?

I'm not going to throw out the two Monster cables that I own, but I seriously doubt that I will ever buy another one. This stuff annoys me to no end.

[ibgarrett]

He said he would welcome email... Here's what I sent.

I just finished reading the article on Audioholics about how you feel the company is being so wrongly blamed for suiting for trademark infringement. What comes to mind, with all due respect to Shakespeare is "Thou doth protest too much". You certainly have every right to do what you are doing to the extent that you feel is necessary to protect your trademark, however what Monster Cable continues to do is just reckless and irresponsible.

Seriously, the three lawsuits or threats of legal action that I'm aware of off the top of my head include:
Monster Golf
Monster Transmission
Blue Jeans Cables

That's without doing any research whatsoever. I can't imagine what I would find if I actually looked it up.

Seriously - how exactly did Monster Golf or Transmission threaten the trademark of Monster Cable? Basically what I see you doing is using the money you make from your overpriced cables to squash people who are in no way related to your business in any way shape or form. How many employees would a Putt-Putt Golf course actually have? Five? Ten? Are they a chain of Monster Golf putt-putt courses that was somehow encroaching upon the cable business?

I doubt Monster Cable will ever be getting into Transmissions, or anyone would ever correlate the two.

And of course after you sent the lawyers after Blue Jeans... that provided some of the best entertainment about stupid and frivolous lawsuits I think I've ever read. The legal team assembling these attacks certainly didn't do their homework before submitting the cease and desist orders. I wonder why you backed off of that suit? Is it because you ran into someone that actually would come back after your company?

I'm a home theater enthusiast and just finished a major installation in my home, all without a single Monster Cable. Why? It's because of the litigious nature of Monster Cable and what I feel are extremely overpriced products. I make it no secret when I work with other people in speccing out A/V equipment that they should avoid Monster Cable because they are a very poor neighbor in the world of business and that I feel the products are overpriced.

Lastly, I stopped using Monster Cables long before the litigious nature starting coming to life because after purchasing several of your cables and finding them inferior, I just couldn't justify the expense. I had several cables that I purchased where the connectors would literally have cold solder joints, or such little solder to connect the wire to the cable that the cable would separate from the connector with little to no resistance. This just wasn't one cable, but several, purchased over several months.

Good luck with trying to defend Monster Cable, but until things change I will continue to be an advocate against your products.

Brian Garrett

"Always remember, your focus determines your reality." - Qui-Gon to Anakin, Star Wars Episode I

[Monster Ted]

Hello this is Ted from Monster. After reading the article I wanted to respond quickly to clarify on this issue.

Monster does not have an issue with Monster Transmission. We advised our outside attorneys several months ago to resolve the matter and they are in the process working that out with Monster Transmission’s attorneys. This case was filed last year, before the Monster Mini Golf Matter was settled. We have learned from our experience with the fallout from the Monster Mini Golf matter that we can be “legally” right in the protection of our trademark, but wrong in the eyes of our customers.

We now know we have to balance protecting trademark rights with the opinion of our customers. We will always consider and value the opinion of our customers.

Thank you.

[Alex2507]

Hello this is Ted from Monster. After reading the article I wanted to respond quickly to clarify on this issue.

Monster does not have an issue with Monster Transmission. We advised our outside attorneys several months ago to resolve the matter and they are in the process working that out with Monster Transmission’s attorneys. This case was filed last year, before the Monster Mini Golf Matter was settled. We have learned from our experience with the fallout from the Monster Mini Golf matter that we can be “legally” right in the protection of our trademark, but wrong in the eyes of our customers.

We now know we have to balance protecting trademark rights with the opinion of our customers. We will always consider and value the opinion of our customers.

Thank you.

ADAM !!!

DO IT !!!

[jamie2112]

Done Alex........freakin tools. Well its back to letting more people know about this. We all did a great job and I guess we must go a little harder against these Nonsters. Thats it for me gloves are off Nonster cable I officially challange you to a duel. Me and You noel lee out back behind your evil headquarters at 4 oclock tomorrow. Oh wait I have to be here to pick up my MONOPRICE cables that are superior to your crap and 1/10 the price tomorrow afternoon. Oh well you are digging your own grave anyhow. I wish you nothing Nonster..............(insert me giving the finger to Nonster)

[mike c]

Hello this is Ted from Monster. After reading the article I wanted to respond quickly to clarify on this issue.

Monster does not have an issue with Monster Transmission. We advised our outside attorneys several months ago to resolve the matter and they are in the process working that out with Monster Transmission’s attorneys. This case was filed last year, before the Monster Mini Golf Matter was settled. We have learned from our experience with the fallout from the Monster Mini Golf matter that we can be “legally” right in the protection of our trademark, but wrong in the eyes of our customers.

We now know we have to balance protecting trademark rights with the opinion of our customers. We will always consider and value the opinion of our customers.

Thank you.

then i would recommend you cease and desist ALL your crazy suits immediately. (not just those we read about)

[fast1]

even if monster wins this battle,they already have lost the war.

[ibgarrett]

From Ted's response - Monster does not have an issue with Monster Transmission. We advised our outside attorneys several months ago to resolve the matter and they are in the process working that out with Monster Transmission’s attorneys. This case was filed last year, before the Monster Mini Golf Matter was settled. We have learned from our experience with the fallout from the Monster Mini Golf matter that we can be “legally” right in the protection of our trademark, but wrong in the eyes of our customers.

Ted - if this were truly the case there would be absolutely nothing to "settle" or "resolve", in fact there never would have even been this case to begin with. It just appears as if you stopped for a little while only to resume to test the waters to see how the consumer base would respond.

Sorry - just not buying it here.

Brian

[Adam]

ADAM !!!

DO IT !!!

Unfortunately, I went to bed and Jamie beat me to it. I'll have to try on a freshly born spammer sometime.