This looks like it is going to be a big seller for Yamaha. If I had not recently purchased a Yamaha RX-V2700, I would probably consider it myself. I'll just have to make due with a Blu-Ray player that will decode the new audio formats and send the sound via multichannel PCM in its HDMI output. That is, when I get around to buying a Blu-Ray player, which may be a while, given all of the problems people seem to be having with them (it is rather interesting, when reading reviews at places like Amazon, that people rate a player 4 or 5 stars, and then in the review they mention various glitches in the performance!).